An importance–performance analysis of media activities associated with WNBA game consumption

• 作者James J. Zhang; Eddie T.C. Lam; Beth A. Cianfrone; Ryan K. Zapalac; Stephen Holland; Debbie P. Williamson
• 卷第14卷
• 期第1期
• 印刷ISSN1441-3523
• 文件大小282.06KB
• 发表时间2011
• DOI10.1016/j.smr.2010.03.001