The Effect of the Perceived Corporate Fit on Loyalty: The Mediating Roles of the Corporate Social Responsibility Perception
Lee, Eun Mi; Park, Seong-Yeon; Pae, Jae H.
- 期刊名称Journal of Global Academy of Marketing Science
- 作者Lee, Eun Mi; Park, Seong-Yeon; Pae, Jae H.
- 卷第21卷
- 期第1期
- 印刷ISSN1229-7119
- 文件大小3186.56KB
- 发表时间2011-03
- DOI10.1080/12297119.2011.9711010
- 页码32-44