Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
Rebecca W. Hamilton, Rebecca K. Ratner, and Debora V. Thompson
- 期刊名称Journal of Consumer Research
- 作者Rebecca W. Hamilton, Rebecca K. Ratner, and Debora V. Thompson
- 卷第37卷
- 期第6期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小393.42KB
- 发表时间2011-04
- DOI10.1086/656668
- 页码1079-1094