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Electronic books: To “E” or not to “E”? A strategic analysis of distribution channel choices of publishers

Electronic books: To “E” or not to “E”? A strategic analysis of distribution channel choices of publishers

Guowei Hua; T.C.E. Cheng; Shouyang Wang
  • 作者Guowei Hua; T.C.E. Cheng; Shouyang Wang
  • 卷第129卷
  • 期第2期
  • 印刷ISSN0925-5273
  • 文件大小382.63KB
  • 发表时间2011
  • DOI10.1016/j.ijpe.2010.11.011
  • 页码338-346
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