The Banyan Tree: branding the intangible
- 期刊名称Emerald Emerging Markets Case Studies
- 作者Wirtz, Jochen
- 卷第1卷
- 期第1期
- 印刷ISSN2045-0621
- 文件大小604.52KB
- 发表时间2011-01
- DOI10.1108/20450621111110474
- 页码1-12
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