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The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

Noordhoff, Corine S; Kyriakopoulos, Kyriakos; Moorman, Christine; Pauwels, Pieter; Dellaert, Benedict G.C
  • 期刊名称Journal of Marketing
  • 作者Noordhoff, Corine S; Kyriakopoulos, Kyriakos; Moorman, Christine; Pauwels, Pieter; Dellaert, Benedict G.C
  • 卷第75卷
  • 期第5期
  • 印刷ISSN0022-2429
  • 文件大小352.13KB
  • 发表时间2011-09
  • DOI10.1509/jmkg.75.5.34
  • 页码34-52
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