The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation
Noordhoff, Corine S; Kyriakopoulos, Kyriakos; Moorman, Christine; Pauwels, Pieter; Dellaert, Benedict G.C
- 期刊名称Journal of Marketing
- 作者Noordhoff, Corine S; Kyriakopoulos, Kyriakos; Moorman, Christine; Pauwels, Pieter; Dellaert, Benedict G.C
- 卷第75卷
- 期第5期
- 印刷ISSN0022-2429
- 文件大小352.13KB
- 发表时间2011-09
- DOI10.1509/jmkg.75.5.34
- 页码34-52