Marketing Optimization in Retail Banking

Sundararajan, Ramasubramanian; Bhaskar, Tarun; Sarkar, Abhinanda; Dasaratha, Sridhar; Bal, Debasis; Marasanapalle, Jayanth K.; Zmudzka, Beata; Bak, Karolina

期刊名称Interfaces
作者Sundararajan, Ramasubramanian; Bhaskar, Tarun; Sarkar, Abhinanda; Dasaratha, Sridhar; Bal, Debasis; Marasanapalle, Jayanth K.; Zmudzka, Beata; Bak, Karolina
卷第41卷
期第5期
印刷ISSN0092-2102
电子ISSN1526-551X
文件大小1902.10KB
发表时间2011-10
DOI10.1287/inte.1110.0597
页码485-505

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Marketing Optimization in Retail Banking