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Developing the value perception of the business customer through service modularity

Developing the value perception of the business customer through service modularity

Ulkuniemi, Pauliina; Rahikka, Emmi; Ulkuniemi, Pauliina; Pekkarinen, Saara

期刊名称Journal of Business & Industrial Marketing
作者Ulkuniemi, Pauliina; Rahikka, Emmi; Ulkuniemi, Pauliina; Pekkarinen, Saara
卷第26卷
期第5期
印刷ISSN0885-8624
文件大小314.39KB
发表时间2011-06-14
DOI10.1108/08858621111144415
页码357-367

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