The Role of Product Type and Foreign Brand Names in Bicultural’s Purchasing Intentions
- 期刊名称SSRN Electronic Journal
- 作者Moriuchi, Emi; Jackson, Paul R.
- 电子ISSN1556-5068
- 文件大小628.21KB
- 发表时间2011
- DOI10.2139/ssrn.1862683
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