Consumers rule: How consumer reviews influence perceived trustworthiness of online stores
Sonja Utz; Peter Kerkhof; Joost van den Bos
- 作者Sonja Utz; Peter Kerkhof; Joost van den Bos
- 卷第11卷
- 期第1期
- 印刷ISSN1567-4223
- 文件大小271.17KB
- 发表时间2012
- DOI10.1016/j.elerap.2011.07.010
- 页码49-58