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New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Vinod Venkatraman; John A. Clithero; Gavan J. Fitzsimons; Scott A. Huettel

作者Vinod Venkatraman; John A. Clithero; Gavan J. Fitzsimons; Scott A. Huettel
卷第22卷
期第1期
印刷ISSN1057-7408
电子ISSN1532-7663
文件大小426.24KB
发表时间2012
DOI10.1016/j.jcps.2011.11.008

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