From label to trademark
- 期刊名称Journal of Historical Research in Marketing
- 作者Wooliscroft, Ben; Petty, Ross D.
- 卷第4卷
- 期第1期
- 印刷ISSN1755-750X
- 文件大小425.35KB
- 发表时间2012-01-27
- DOI10.1108/17557501211195091
- 页码129-153
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Varieties of Literary Thematicsby Theodore ZiolkowskiReview by: Steven D. Martinson · Monatshefte · 1987
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The Burckhardt RenaissanceThe European Legacy · 2003
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Hume and the <i>Cogito ergo</i> SumTweyman, Stanley · The European Legacy · 2005
After SubcultureCloudsley, Tim · The European Legacy · 2007
Feyerabend's final relativismPreston, John M. · The European Legacy · 1997