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The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels

The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels

Parkvithee, Narissara; Miranda, Mario J.
  • 期刊名称Asia Pacific Journal of Marketing and Logistics
  • 作者Parkvithee, Narissara; Miranda, Mario J.
  • 卷第24卷
  • 期第1期
  • 印刷ISSN1355-5855
  • 文件大小98.76KB
  • 发表时间2012-01-06
  • DOI10.1108/13555851211192678
  • 页码7-22
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