Program-Involvement Effects on commercial Attention and Recall of Successive and Embedded Advertising
- 期刊名称Journal of Advertising
- 作者Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C.; Smit, Edith G.
- 卷第41卷
- 期第2期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小192.96KB
- 发表时间2012-07
- DOI10.2753/JOA0091-3367410202
- 页码25-38
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