Do brands lack personality?
- 期刊名称Marketing Theory
- 作者Romaniuk, J.; Ehrenberg, A.
- 卷第12卷
- 期第3期
- 印刷ISSN1470-5931
- 电子ISSN1741-301X
- 文件大小145.19KB
- 发表时间2012-09-01
- DOI10.1177/1470593112451380
- 页码333-339
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