Alliance market orientation, new product development, and resource advantage theory

• 期刊名称Journal of Business & Industrial Marketing
• 作者Brashear, Thomas; Bicen, Pelin; Hunt, Shelby D.
• 卷第27卷
• 期第7期
• 印刷ISSN0885-8624
• 文件大小226.98KB
• 发表时间2012-08-17
• DOI10.1108/08858621211257365
• 页码592-600