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Measuring psychographics to assess purchase intention and willingness to pay

Measuring psychographics to assess purchase intention and willingness to pay

Barber, Nelson; Kuo, Pei‐Jou; Bishop, Melissa; Goodman, Raymond

期刊名称Journal of Consumer Marketing
作者Barber, Nelson; Kuo, Pei‐Jou; Bishop, Melissa; Goodman, Raymond
卷第29卷
期第4期
印刷ISSN0736-3761
文件大小146.25KB
发表时间2012-06-22
DOI10.1108/07363761211237353
页码280-292

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