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Integrated marketing communications: How can we measure its effectiveness?

Integrated marketing communications: How can we measure its effectiveness?

Reinold, T.; Tropp, J.
  • 期刊名称Journal of Marketing Communications
  • 作者Reinold, T.; Tropp, J.
  • 卷第18卷
  • 期第2期
  • 印刷ISSN1352-7266
  • 电子ISSN1466-4445
  • 文件大小229.19KB
  • 发表时间2012-04
  • DOI10.1080/13527266.2010.489334
  • 页码113-132
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