Brand Management of ‘New Luxury’: Case Saga Furs
- 期刊名称Journal of Global Fashion Marketing
- 作者Koivisto, Elina; Mattila, Pekka
- 卷第3卷
- 期第3期
- 印刷ISSN2093-2685
- 电子ISSN2325-4483
- 文件大小515.02KB
- 发表时间2012-08
- DOI10.1080/20932685.2012.10593116
- 页码135-145
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