The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes
Tsarenko, Yelena; Tojib, Dewi
- 期刊名称Journal of Marketing Management
- 作者Tsarenko, Yelena; Tojib, Dewi
- 卷第28卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小247.53KB
- 发表时间2012-08
- DOI10.1080/0267257X.2011.619150
- 页码1217-1239