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Informing a new business‐to‐business relationship:

Informing a new business‐to‐business relationship:

Melewar, T.C.; Simões, Cláudia; Mason, Katy J.

期刊名称European Journal of Marketing
作者Melewar, T.C.; Simões, Cláudia; Mason, Katy J.
卷第46卷
期第5期
印刷ISSN0309-0566
文件大小272.79KB
发表时间2012-05-25
DOI10.1108/03090561211212476
页码684-711

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