[Lecture Notes in Computer Science] Intelligent Information and Database Systems Volume 7198 || The Impact of Human Brand Image Appeal on Visual Attention and Purchase Intentions at an E-commerce Website
- 作者Pan, Jeng-Shyang; Chen, Shyi-Ming; Nguyen, Ngoc Thanh
- 文件大小228.93KB
- 发表时间2012
- DOI10.1007/978-3-642-28493-9_1
- 页码1-9
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