The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness
- 期刊名称Journal of Database Marketing & Customer Strategy Management
- 作者Nguyen, Bang
- 卷第19卷
- 期第1期
- 印刷ISSN1741-2439
- 电子ISSN1741-2447
- 文件大小149.64KB
- 发表时间2012-3
- DOI10.1057/dbm.2012.5
- 页码56-70
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