The Influence of Price Presentation Order on Consumer Choice
- 期刊名称Journal of Marketing Research
- 作者Suk, Kwanho; Lee, Jiheon; Lichtenstein, Donald R
- 卷第49卷
- 期第5期
- 印刷ISSN0022-2437
- 文件大小147.14KB
- 发表时间2012-10
- DOI10.1509/jmr.11.0309
- 页码708-717
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