Perceptions of mobile coupons: A cross-national study
- 期刊名称Journal of Direct, Data and Digital Marketing Practice
- 作者Muk, Alexander
- 卷第13卷
- 期第4期
- 印刷ISSN1746-0166
- 电子ISSN1746-0174
- 文件大小251.13KB
- 发表时间2012-46
- DOI10.1057/dddmp.2011.48
- 页码311-324
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