Scepticism towards DTC advertising
- 期刊名称International Journal of Advertising
- 作者Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.
- 卷第31卷
- 期第1期
- 印刷ISSN0265-0487
- 电子ISSN1759-3948
- 文件大小358.18KB
- 发表时间2012-01
- DOI10.2501/IJA-31-1-147-168
- 页码147-168
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