No Strings Attached: When Giving it Away Versus Making Them Pay Leads to Negative Net Benefit Perceptions in Online Exchanges
- 期刊名称SSRN Electronic Journal
- 作者White, Tiffany Barnett; Novak, Thomas P.; Hoffman, Donna L.
- 电子ISSN1556-5068
- 文件大小516.17KB
- 发表时间2012
- DOI10.2139/ssrn.1990608
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