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From Products to Services (Insight and Experience From Companies Which have Embraced the Service Economy) || Marketing Services Instead of Products

From Products to Services (Insight and Experience From Companies Which have Embraced the Service Economy) || Marketing Services Instead of Products

Young, Laurie
  • 作者Young, Laurie
  • 文件大小180.82KB
  • 发表时间2012
  • DOI10.1002/9781119209294.ch8
  • 页码253-306
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