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Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) || The New Category Management Emerges

Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) || The New Category Management Emerges

Nielsen, AC; Karolefski, John; Heller, Al

作者Nielsen, AC; Karolefski, John; Heller, Al
文件大小37.19KB
发表时间2012
DOI10.1002/9781119201632.ch24
页码335-341

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