Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) || Proactive Category Management
Nielsen, AC; Karolefski, John; Heller, Al
- 作者Nielsen, AC; Karolefski, John; Heller, Al
- 文件大小84.74KB
- 发表时间2012
- DOI10.1002/9781119201632.ch22
- 页码309-317