Targeting Revenue Leaders for a New Product
- 期刊名称Journal of Marketing
- 作者Haenlein, Michael; Libai, Barak
- 卷第77卷
- 期第3期
- 印刷ISSN0022-2429
- 文件大小212.44KB
- 发表时间2013-05
- DOI10.1509/jm.11.0428
- 页码65-80
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