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The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation

The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation

Park, Se-Bum; Park, Do-Hyung

期刊名称Psychology & Marketing
作者Park, Se-Bum; Park, Do-Hyung
卷第30卷
期第7期
印刷ISSN0742-6046
文件大小225.97KB
发表时间2013-07
DOI10.1002/mar.20626
页码543-554

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