Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Laroche, Michel; Park, Seong-Yeon
- 期刊名称Journal of Business Research
- 作者Laroche, Michel; Park, Seong-Yeon
- 卷第66卷
- 期第8期
- 印刷ISSN0148-2963
- 文件大小134.57KB
- 发表时间2013-08
- DOI10.1016/j.jbusres.2011.12.017
- 页码955-957