Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoff; Palmer, Mark; Truong, Yann
- 期刊名称Industrial Marketing Management
- 作者Simmons, Geoff; Palmer, Mark; Truong, Yann
- 卷第42卷
- 期第5期
- 印刷ISSN0019-8501
- 文件大小304.32KB
- 发表时间2013-07
- DOI10.1016/j.indmarman.2013.05.010
- 页码744-754