Retail brand orientation, positional advantage and organisational performance
- 期刊名称The International Review of Retail, Distribution and Consumer Research
- 作者Bridson, Kerrie; Evans, Jody; Mavondo, Felix; Minkiewicz, Joanna
- 卷第23卷
- 期第3期
- 印刷ISSN0959-3969
- 电子ISSN1466-4402
- 文件大小179.55KB
- 发表时间2013-07
- DOI10.1080/09593969.2013.776991
- 页码245-264
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