Ethical evaluation of audience segmentation in social marketing
Dibb and Marylyn Carrigan, Sally; D. Newton, Joshua; J. Newton, Fiona; Turk, Tahir; T. Ewing, Michael
- 期刊名称European Journal of Marketing
- 作者Dibb and Marylyn Carrigan, Sally; D. Newton, Joshua; J. Newton, Fiona; Turk, Tahir; T. Ewing, Michael
- 卷第47卷
- 期第9期
- 印刷ISSN0309-0566
- 文件大小114.48KB
- 发表时间2013-09-20
- DOI10.1108/EJM-09-2011-0515
- 页码1421-1438