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Ethical evaluation of audience segmentation in social marketing

Ethical evaluation of audience segmentation in social marketing

Dibb and Marylyn Carrigan, Sally; D. Newton, Joshua; J. Newton, Fiona; Turk, Tahir; T. Ewing, Michael
  • 期刊名称European Journal of Marketing
  • 作者Dibb and Marylyn Carrigan, Sally; D. Newton, Joshua; J. Newton, Fiona; Turk, Tahir; T. Ewing, Michael
  • 卷第47卷
  • 期第9期
  • 印刷ISSN0309-0566
  • 文件大小114.48KB
  • 发表时间2013-09-20
  • DOI10.1108/EJM-09-2011-0515
  • 页码1421-1438
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