Advertising and Consumers' Communications
- 期刊名称Marketing Science
- 作者Kuksov, Dmitri; Shachar, Ron; Wang, Kangkang
- 卷第32卷
- 期第2期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小329.22KB
- 发表时间2013-03
- DOI10.1287/mksc.1120.0753
- 页码294-309
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