Beyond brand loyalty: Brand sustainability
- 期刊名称Journal of Marketing Communications
- 作者Schultz, Don E.; Block, Martin P.
- 印刷ISSN1352-7266
- 电子ISSN1466-4445
- 文件大小388.57KB
- 发表时间2013-09-02
- DOI10.1080/13527266.2013.821227
- 页码1-16
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