The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude
- 期刊名称International Journal of Advertising
- 作者Zarantonello, Lia; Schmitt, Bernd H.
- 卷第32卷
- 期第2期
- 印刷ISSN0265-0487
- 电子ISSN0265-0487
- 文件大小246.07KB
- 发表时间2013
- DOI10.2501/IJA-32-2-255-280
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