海量图书期刊资源,随时随地畅享阅读乐趣
Advertising Claim Objectivity: Antecedents and EffectsWilliam K. Darley and Robert E. Smith · Journal of Marketing · 1993
Advertising in Sub-Saharan AfricaDarley, William K. · Journal of African Business · 2002
Advertising Regulations in Sub-Saharan AfricaDarley, William K. · Journal of African Business · 2002
Store-choice behavior for pre-owned merchandiseWilliam K. Darley; Jeen-Su Lim · 1993
Assessing Demand Artifacts in Consumer Research: An Alternative PerspectiveWilliam K. Darley and Jeen-Su Lim · Journal of Consumer Research · 1993
Marketing Practices of Rural Micro and Small Businesses in GhanaBlankson, Charles; Cowan, Kirsten; Darley, William K. · Journal of Macromarketing · 2017
Modeling the Determinants and Effects of Creativity in AdvertisingRobert E. Smith, Scott B. MacKenzie, Xiaojing Yang, Laura M. Buchholz and William K. Darley · Marketing Science · 2007
Modeling the Determinants and Effects of Creativity in AdvertisingSmith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; Buchholz, Laura M.; Darley, William K. · Marketing Science · 2007
South African Business DynamicsKroppd, Fredric; Lindsay, Noel J. · Journal of African Business · 2001
EditorialOkoroafo, Sam C. · Journal of African Business · 2004
IAABD Five Years AfterGbadamosi, Gbolahan; Iyanda, Olukunle · Journal of African Business · 2007
2012 <i>Journal of African Business</i> AwardsSigué, Simon P. · Journal of African Business · 2013
Emerging Equity Market VolatilityOgum, George; Beer, Francisca; Nouyrigat, Genevieve · Journal of African Business · 2005
Marketing at the FrontierJamison, David · Journal of African Business · 2003
EDITORIALDadzie, Kofi Q. · Journal of African Business · 2007
Thank You and FarewellDadzie, Kofi Q. · Journal of African Business · 2010