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Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages

Bee, Colleen; Dalakas, Vassilis

期刊名称Journal of Marketing Communications
作者Bee, Colleen; Dalakas, Vassilis
印刷ISSN1352-7266
电子ISSN1466-4445
文件大小258.64KB
发表时间2013-10-07
DOI10.1080/13527266.2013.828768
页码1-17

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