Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition
Huang, Liqiang; Tan, Chuan-Hoo; Ke, Weiling; Wei, Kwok-Kee
- 期刊名称Journal of Management Information Systems
- 作者Huang, Liqiang; Tan, Chuan-Hoo; Ke, Weiling; Wei, Kwok-Kee
- 卷第30卷
- 期第3期
- 印刷ISSN0742-1222
- 文件大小886.91KB
- 发表时间2013-1-1
- DOI10.2753/MIS0742-1222300311
- 页码311-343