Practitioner Views of Comparative Advertising
- 期刊名称Journal of Advertising Research
- 作者Beard, Fred K.
- 卷第53卷
- 期第3期
- 印刷ISSN0021-8499
- 文件大小136.44KB
- 发表时间2013-09
- DOI10.2501/JAR-53-3-313-323
- 页码313-323
The Initial Impact of the Gault Decision in OhioWALTER W. RECKLESS; WALTER C. RECKLESS · 1968
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