Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements
Furnham, Adrian; Goh, Mei Fang
- 期刊名称Journal of Applied Social Psychology
- 作者Furnham, Adrian; Goh, Mei Fang
- 卷第44卷
- 期第1期
- 印刷ISSN0021-9029
- 文件大小193.40KB
- 发表时间2014-01
- DOI10.1111/jasp.12200
- 页码60-70