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Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Furnham, Adrian; Goh, Mei Fang
  • 期刊名称Journal of Applied Social Psychology
  • 作者Furnham, Adrian; Goh, Mei Fang
  • 卷第44卷
  • 期第1期
  • 印刷ISSN0021-9029
  • 文件大小193.40KB
  • 发表时间2014-01
  • DOI10.1111/jasp.12200
  • 页码60-70
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