Re-branding brand genericide
- 期刊名称Business Horizons
- 作者Cova, Bernard
- 卷第57卷
- 期第3期
- 印刷ISSN0007-6813
- 文件大小284.94KB
- 发表时间2014-05
- DOI10.1016/j.bushor.2013.12.008
- 页码359-369
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