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The Effect of Brand Gender on Brand Equity

Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg, Miriam

期刊名称Psychology & Marketing
作者Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R.; van Tilburg, Miriam
卷第31卷
期第5期
印刷ISSN0742-6046
文件大小398.78KB
发表时间2014-05
DOI10.1002/mar.20701
页码371-385