Brands Defined as Semiotic Marketing Systems
- 期刊名称Journal of Macromarketing
- 作者Conejo, F.; Wooliscroft, B.
- 印刷ISSN0276-1467
- 电子ISSN1552-6534
- 发表时间2014-04-17
- DOI10.1177/0276146714531147
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