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When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo

When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo

Lee, Eun-Ju; Shin, Soo Yun
  • 期刊名称Computers in Human Behavior
  • 作者Lee, Eun-Ju; Shin, Soo Yun
  • 卷第31卷
  • 印刷ISSN0747-5632
  • 文件大小1605.11KB
  • 发表时间2014-02
  • DOI10.1016/j.chb.2013.10.050
  • 页码356-366
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