Cause related marketing: armani initiative ‘acqua for life’
- 期刊名称International Review on Public and Nonprofit Marketing
- 作者Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone
- 卷第11卷
- 期第3期
- 印刷ISSN1865-1984
- 电子ISSN1865-1992
- 文件大小1102.82KB
- 发表时间2014-10
- DOI10.1007/s12208-014-0118-z
- 页码285-305
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