Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework
- 期刊名称Journal of Interactive Advertising
- 作者Muk, Alexander; Chung, Christina
- 卷第14卷
- 期第1期
- 电子ISSN1525-2019
- 文件大小145.19KB
- 发表时间2014-01-02
- DOI10.1080/15252019.2014.880828
- 页码1-10
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